I led the launch campaign for the Lou Malnati’s x Portillo’s Chicago Dog Deep Dish – a limited-time collaboration combining Portillo’s iconic Chicago Dog toppings with Lou Malnati’s deep dish. My goal was to match the buzz of this product with a visual identity that was bold, whimsical, and distinctly Chicago. Drawing inspiration from classic hot dog stands and retro food signage, I developed a system of bright colors, playful shapes, custom illustrations, and vibrant photography that translated seamlessly across touchpoints. The result was a cohesive, attention-grabbing campaign that celebrated the collaboration and engaged fans. Also the pizza absolutely slaps. Fingers crossed it returns.