For the past 6+ years, I’ve been part of Lou Malnati’s in-house creative team—proudly known internally as the Creative LOUsers. During this time, I’ve helped guide the brand through rapid growth and evolution, shaping how it connects with both longtime fans and new audiences. From generating buzz around iconic collaborations like Mike’s Hot Honey and Frank’s RedHot to refreshing key brand touchpoints, I’ve worked to balance heritage with innovation, ensuring Lou Malnati’s remains both beloved and relevant.