For the past 7 years, I’ve been part of Lou Malnati’s in-house creative team, proudly known internally as the Creative LOUsers. During this time, I’ve helped guide the brand through rapid growth and evolution, shaping how it connects with both longtime fans and new audiences. From refreshing key brand touchpoints to generating buzz around iconic collaborations like Mike’s Hot Honey and Frank’s RedHot, I’ve worked to balance heritage with innovation, ensuring Lou Malnati’s remains both beloved and relevant.