I partnered with my team to design the launch campaign and event collateral for Lou Malnati’s collaboration with Mike’s Hot Honey. The concept called "Deep Dish Drip" played on the dual meaning of “drip,” referencing both the hot honey drizzle and high-fashion style inspired by red carpet culture and editorial magazine layouts. The campaign extended into launch events in Chicago and Arizona featuring photo opps, branded merch, free samplings, and red carpet-style activations.